The Department has been conducting country-wide multimedia awareness campaigns titled “Jago Grahak Jago”. Through simple messages, consumers are made aware of fraudulent practices or problems and the mechanisms to seek redressal.
The campaigns are implemented through Bureau of Outreach and Communication (BOC), Doordarshan (DD), All India Radio (AIR), Lok Sabha TV (LSTV) and National Film Development Corporation (NFDC). The Department has undertaken some campaigns in collaboration with other Organizations / Department. The campaigns have been carried out through print media, TV, radio, cinema theatres, websites, hoardings / unipoles / display board (at airports, railway stations, bus stands), access cards of religious places / fairs, boarding passes. Mobile vans, as a pilot programme, have also been used to generate awareness by direct interaction with people in rural areas.
In order to create awareness amongst the people living in rural & backward areas, the Department takes part in important fairs / festivals / events of various States / UTs, in view of the fact that such fairs / festivals / events draw a large number of people from rural and backward areas. An information booth called “Upbhokta Jagrookta Mandap” is set up to disseminate information and guide the consumers about dos and don’ts relating to buying of goods and services.
Keeping in view its increasing importance, Department is using social media to generate awareness about single use plastics, online transactions, BIS standards, expiry date, National Consumer Helpline (NCH), MRP, hallmark, protection against cyber fraud, price stabilization, food adulteration. Consultations with concerned organisations like FSSAI, NPCI and BIS were also carried out as per requirement. The digital social media channels are being professionally managed and creative content updated relevant for consumer awareness, protection and publicity.
The Department also releases Grant-in-Aid to States / UTs for carrying out activities for consumer awareness with local content.