• भारत सरकारGovernment Of India
  • उपभोक्ता मामले, खाद्य और सार्वजनिक वितरण मंत्रालयMINISTRY OF CONSUMER AFFAIRS, FOOD & PUBLIC DISTRIBUTION
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Home Organisation and Units Division Publicity


The Department has been carrying out a country-wide multi-media awareness campaign, namely “Jago Grahak Jago” various issues related to consumer rights. “Jago Grahak Jago” campaign today has become a household name.

The Department promoted video spots on various consumer related issues such as the rights of consumer, grievance redressal system, MRP, ISI and Hallmark. These are telecast through Doordarshan and various Satellite channels.

Use of new media

In 2017-18, new media like digital cinema has been utilized for consumer awareness campaign. Three contests were posted MyGov portal to crowdsource video clips, jingles and mascot designing in respect of “Jago Grahak Jago” campaign with the intent to capture the imagination of young generation and engage them in consumer awareness activities.

New initiatives in the field of consumer awareness

 In order to create awareness amongst the people living in rural and backward areas, this Department is taking part in important fairs / festivals across the country. The Department took part in the Shravani Mela, Sonepur Mela, Prakashotsav in Bihar, Nagaur Mela in Rajasthan, Ambubachi Fair in Assam.

This Department has released one short film on the occasion of International Conference on Consumer Protection (26-27 October, 2017) where the Hon’ble Prime Minister spoke at length about consumer empowerment. An exhibition was set up on the occasion of the International Conference to give a digital and design experience to the visitors and also to expose them to the various activities performed by the Department.

Also, an exhibition exhibiting the creativity and imagination of school children in the form of paintings was set up in Vigyan Bhawan, New Delhi on the occasion of National Consumer Day 2018.